Nope, I won’t get it

Background & Insight

In South Korea, where beauty standards are unforgiving,
even an Olympic champion is questioned about altering her appearance.

Sihyeon Lim is an archery athlete who won a three gold medals at the 2024 Paris Olympics.
Due to years of intense practice, she has a visible scar on her chin.

Before her match at the 2024 Paris Olympics, a reporter asked her,
“Are you going to get plastic surgery for the scar on your chin?”
The question went rapidly viral in internet,
proving how female athletes are often judged more for their appearance than their performance.

Idea

We proudly highlighted her iconic scar across multiple platforms,
turning it into a symbol of strength and self-esteem to inspire the next generation.