Celebrity Quotes

Exposing a flaw in AI plastic surgery apps to protect women’s self-esteem.

Recognition

2025 | Future Lions | x1 Shortlist
2025 | Clio Awards | x2 Bronze x2 Shortlist

Role

Team leader | Strategy & Insight | Idea | Video Editing

Background & Problem

South Korea :
No.1 in plastic surgery per capita. | 44.8% of college students reported having surgery as teens.

Plastic surgery apps, now equipped with AI, scan selfies to generate beauty advice and price quotes.
Fueling even greater pressure on selfie-taking teens to consider surgery earlier.

Insight

We uncovered a flaw in AI plastic surgery app: it recommend surgery to everyone,
handing out costly quotes and negative advices even to celebrities idolized by teenagers.