Graffiti Code

Background & Insight

Duolingo has successfully attracted users by tapping into cultures. (e.g. K-pop, Tattoo, Food, Memes)

Graffiti is not just expression. It’s art, culture, and a unique language.
Each graffiti artist has a unique alphabet,
yet there’s no structured way to learn their letters, history, or the artists behind them.

Idea

Duolingo creates a mobile platform that teaches graffiti alphabets.
By scanning street graffiti, users can discover the artist’s story,
learn their unique alphabets, and understand the messages behind the art.