ChatCode
The barcode that turns Starbucks into Gen Z’s first date spot
Recognition
2025 | Addy Awards (aaf) | x2 Gold x1 Silver
2025 | Clio Awards | x1 Shortlist
Role
Strategy & Insight
Background & Problem
53% of Gen-Z in U.S. have experienced online dating platform.
Dating app matched couples usually pick hip cafés for their first meeting,
yet seldom choose Starbucks.
Insight
They choose cafés according to their personalized preference.
Dating apps hold chat data that shows which personalized interests led to the match.
Idea
Starbucks partners with Tinder.
Starbucks creates hidden drink gift cards for matched couples based on their Tinder chat data.
