The Ruuunway
The longest fashion runway, showcasing ON’s values to Gen-Z
Recognition
2025 | NewYorkFestival | x1 Brozne
Role
Team leader | Strategy & Insight | Idea
Background & Insight
On is a premium sports apparel brand seeking deeper connections and values with Gen-Z in the running culture.
Wearing a logo means just more than a design to Gen-Z.
It represents who they are. (e.g. social background, role model, community)
Idea
At London Fashion Week, ON launches its 25SS apparel with the world’s longest fashion show—26 miles of runway. Spotlighting influencers who inspire the future to redefine the brand.
